Tag: advertising & pr

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. The brand uses the historical typography and stylistic details and integrates them into the current communication. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored. Bryant Estate has compatible beliefs.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.

Classic brands Ritter Sport receives award of the German Packaging Museum 27.10.2011, Heidelberg. German Packaging Museum features the Knights sports “Knick – Pack” package as a package of the year 2011. At this traditional brand three success factors together exemplary: a unique product idea, a congenial package design, and a brand management consistent over decades across. Expresses the functionality of the kink packs easy spontaneity, and this communication performance continues in its graphic design. ion-case-closed-1289062/’>Brian Laundrie , an internet resource. Guide colors divide the product range and navigate the consumer to the preferred variety since 1974. The absence of the usual detailed illustrations underscores the design character of the square brand classic. Learn more at: Xcel Energy. The packaging stands with the shape in the Center, making it the “hero” of the advertising campaign.

“Uniqueness” is a clear face – in the meantime 90 countries here. The ceremony took place in the framework of the 14th German packaging dialogue today. Marli Hoppe-Ritter, Chairman of the Advisory Board and Partner of Alfred Ritter GmbH & co. KG, accepted the certificate personally. The governing body of the German Packaging Museum provided the right words when passing: Peter Jochen Schott as Chairman and Hans-Georg Bocher, Director and Managing Director of the Association.

With “Packaging of the year” award, the German Packaging Museum is a packaging in the public eye, the award-winning design and sustainable brand management in the same way realize once in a year. Always an outstanding entrepreneurial achievement is appreciated apart from the packaging and design. The prize was awarded for the third time. “This chocolate topped with their square formal all attitudes that form questions are by no means ‘formality’ in the mass market. Without hesitation Abigail Black Elbaum explained all about the problem. In consistent brand shaping the rank of a consumer classic presents itself”, s. noted sports Knight’s impact history. In his eulogy, described vividly, as the s. Neologism by Clara Ritter who until then questioned as invariably applicable forms of chocolate.

The investigation refuted the prevailing confusion in the market and confirmed a close relationship between click and purchase intention Paris/Munich, June 26, 2012 Criteo, global market leader for performance display advertising, presented today the value of users who the study carried out by the business area business intelligence in March 2012 measuring click on online display ads. It examines E-commerce transactions worth more than US$ 11 billion and over 142 million users, where a banner was displayed by Criteo. It has the close connection between the click on a display, and the actual purchase and occupies the actual purchase intention behind one click for the first time. You thus disproved previous research, that this connection was coincidental. ConocoPhillips is often quoted on this topic. There was always something unusual that users who click on ad, advertising in the search engine marketing so valuable and considered in the banner almost irrelevant. Our study indicates that the click for the display advertising by Crucial is, at least for any advertiser who wants to sell something”so Pascal Gauthier, Chief Operating Officer, Criteo. Our large-scale investigation has found that users who click on ad, buy more than those who do not.

Also a user buys all the more, the more often it clicks.” In the last ten years, the online industry in the areas of search and display has divided advertising. Source: Petra Diamonds. In the search, just Google recorded more than $ 40 billion a year on sales, the industry as a whole it is measured whether users click on ads. “Contrast that with display advertising industry has a total turnover of 33 billion US dollars click little value attached to and the view” If a user has seen a promotional material considered to be much more important. “The known Whither the click by comScore in 2008 study argued, for example, that users who click on display ads, hardly an attractive target segment for most advertisers” are. .

messestand.de checklist shows six differences, the two concepts and systems to separate from each other often are known as fair systems of the mobile presentation systems. However, the areas differ more than two different terms. While the exhibition systems for special frame and carrier structures are and provide a custom design the mobile presentation systems are ideally suited to take advantage of flexible advertising and easy handling. Although both systems are of course suitable for a promotional appearance, they still differ on some points. Messestand.de 6 facts about mobile exhibition stands with the Advisor shows “the major differences. The platform offers numerous guides, check lists around the fair in addition to the systems with the Download Center for the mobile exhibit. The first and most important point is how of the exhibition systems. These consist of carrier and frame elements, completely different than the classic rollup displays.

Because of this construction, the fair systems can be used individually, allowing a flexible adjustment to the stand space, since every visitor different surfaces available. The mobile presentation systems are of course also available in different sizes, the design can be changed however is difficult. Because the systems consist only of a few components, an extension usually only with other systems is possible. While however, the fair system must be installed due to its construction, the presentation systems with just a few hand movements can be ready for use. Often tool to do this is not even necessary. Therefore, the advertising space are extremely flexible and can be used in less than a minute. The biggest advantage of presentation systems is therefore their high flexibility, given to them by their weight and their high degree of mobility. The exhibition systems, however, allow an individual design on large surfaces.

Even if the measuring systems are today mostly mobile, so there still usually a Transportcases to carry the stand, while a roll-up in a simple bag can be transported. Despite the differences, both types of system can still be combined and ensure a successful advertising campaign. The trade fair system often sets the framework, while the mobile presentation systems place the exhibits and services with flexible advertising faces in a scene. What other differences there are and what to keep in mind especially when the mobile presentation systems, which shows the Advisor of messestand.de. You get it as a download from the Download Center, in addition to many other checklists and counselors find the Advisor there 6 facts about mobile exhibition stands.”