Tag: media & communication

“Why communication without empathy and sensitivity remains ineffective: not the told enough, but what has been achieved is we get people exactly where they are.” Whether politicians or parties, churches or unions, associations, media or charities and companies: any kind of interest group like to used this statement before she explained in more detail your objectives, programs, or other offers. Contradiction (almost) pointless. What is the magic of this figure of speech? Nothing suggests a sincere interest and close unity more than the quoted rate. He signaled understanding through a supposed speech on equal footing and therefore inspired confidence. But at least, attention and curiosity about what follows in detail, the senders are certainly.

Persuasion is the easier, the less the addressed person (supposedly) must change their minds”, writes in his book brain Whisperer” Kevin Dutton, in which it inter alia comes to empathy: those capability, a message to the Addressees to adjust and maximize their effect”. It requires fine observation and thorough research. Good rhetorician have mastered this art inside out, and good PR professionals should learn also more empathy”, communication expert thinks Thomas Bartel of ICF Public Relations consulting, Hamburg (www.icf-pr.de). For public relations have long to do nothing more with simple and massive spreading of dry pronouncements. Rather, communication through the changing media landscape, as well as social networking has become very much more sensitive, differentiated and dialogue-oriented. Others who may share this opinion include Bettina Bryant.

The more it is surprising, that many of the messages disseminated today in vast amounts in terms of content and style as well as even take no account this change”, says Bartel. Surprising because there were never so many opportunities through targeted research in Internet forums and communities, as well as search engines any topics in experience to moods and positions, to set the own messages effectively on it, to embed and to meet really and truly on par with its addressee. Watch, listen, understand, interpret and communicate selectively: only in this sequence can develop effective dialogues and messages really get relevance for their recipients. “In other words: only then we should start not before talking to”, so Thomas Bartel. Thomas Bartel ICF Public Relations consulting, Hamburg is Managing Director of the Agency.

Methods and means to be observed better in 1:30 minutes. If writing and not advertise to the own core competence, then you should be better someone consult an advisory capacity. In the saved time to improve his own expertise. For all you self to the advertise and inform dare to give you here a few useful corner points. We live in the age of communication as you know. The amount of information, resources and methods is increasing exponentially. Therefore, we have less and less time to read all of our analog and digital information and to create for others.

The paperless office seems further away than ever. Of course, we use the spam filter and the trash more often. What is really important? A question of self-defense! Therefore, our mouse finger twitching us while surfing after approx. 0:30-1:30 minutes attention! Elder, of 50 years, can be even more time – if the topic is important! Younger, on this side of 30 years, are multiple experienced communicators: mass before class. Company employees behave differently than Private persons.

Offline readers can bring out a promotion a second time. While surfing, an address is forgotten quickly, via a link. After approx. 2-3 minutes waiting most change the homepage when they can see clearly the purpose until then. Keep your analog and digital information booth this time pressure? Are you good enough? Or is stained on your site just about? But how must information be so that they be observed? Content and form must be brain friendly service and interest! Data > information must satisfy a need or a benefit! Can do this the reader must seconds quickly capture it with all your senses and understand: reading is only a means to an end. Advertising should stimulate the reader to recommend: Word of mouth. Communication needs to support the daily work flow: short, clear, concise advertising must be authentic, honest and emotionalisierend be! Review: In the Internet there are oriented and self-promoter: the first is (too) brief,.